Special report · July 2026 · For service & leisure

The customer won't wait

How Danish removal firms, hairdressers, restaurants and gyms use AI for booking, calls and follow-up — while the competitor next door still lets the phone ring.

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70%

of Danish Chamber of Commerce member companies already use AI — up from just 44% in 2023.

42%

of Danish companies with 10+ employees use AI technology — the highest share in the whole EU.

15-20%

of appointments are missed at hair salons without automatic reminders — versus just 1-3% with the right tools.

Vendor example, not a national survey
800.000+

Danes are active gym members across more than 1,425 centres — a market where churn costs money every month.

Rising

numbers of no-shows for table bookings led HORESTA (the Danish hospitality association) to launch a campaign urging diners to cancel.

5-10h

a week is what a typical hair salon spends on messages, bookings and calls to no-show customers.

Vendor estimate
2 Aug

2026 the EU AI Act comes into force — from then on, AI voices must tell the customer that they are AI.

26 %

points: the rise in AI use among Danish companies in under two years — the competitor next door may already have started.

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